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Finance for Marketing

Finance and marketing are two critical functions within any company, both essential for the sustainability and growth of the business, although they focus on different aspects of the organization.

Finance and Marketing

Intersection of Finance and Marketing: Although finance and marketing may seem like distinct disciplines, they are intrinsically connected.


Marketing needs financing to carry out campaigns and strategies that drive sales and growth, while finance depends on the revenue generated by marketing activities to finance the company's operations and investments.


Effective collaboration between both areas can result in more efficient resource allocation, better decision making, and optimized business performance.

What do you need to know about finances for marketing?

​The different types of operating costs


Sales and profitability

The results of the Exploitation Account in Marketing

Budget deviations

Result new projects

The different types of margins

Sales and pricing in Marketing


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